Your Complete Guide to Small Business Marketing

You’re in business, and you’re determined to make it a success.

Maybe it’s in the industry you drifted into after leaving school, or perhaps you’ve spotted a new and exciting bandwagon to jump on and you see it as your way to the riches and financial freedom and independence you’ve always craved.

Or, it could be your hobby, something you love to do and you’re good at and you’d love to make your living doing it.

But, whatever your reasons and motivations… you’ve hung out your shingle and you’re waiting for those hordes of customers and clients to come charging through your door.

And they don’t.

Some months later you shut the door for the last time and wonder where it all went wrong.

A depressing story but one I see being played out day in day out over, and over and over again. Fact: some 80% of new businesses don’t last more than 5 years.

The sad thing is it’s all so unnecessary.

It begins with the fallacy that “do what you love and the money will follow”. This simply isn’t true. I think for a happy life it’s necessary to do something that you love, because if you don’t love it then you won’t have the wherewithal to stay the distance through the tough times – and they always come.

But while it’s necessary, it’s not sufficient. The bankruptcy courts are brimming with business owners who did what they loved and thought that would be enough to make them a success.

You also need to realise that what you’re running is a business, and you have to run it in a business like manner. If you don’t then you will fail. It might take some time, because you might have money in the bank and you might be lucky. But luck runs out and when it does, your income dries up. Back before this current downturn, almost anyone could make money doing almost anything. We had it easy.

But those days are gone, and probablygone for good. Now only the very best businesses will survive.

That’s the bad news.

But the good news is almost any business can become the best and succeed anywhere so long as they pay attention to some very simple but very powerful fundamental principles, principles that I’ll share with you on the other pages of this site.

And while I cannot promise you individual success, because there are so many variables and events we can’t control, what I can promise you is if you stick to these fundamentals and apply them in your business, then you’ll have the best chance you could possibly have of making a great success of your Business.